WINNIE GOES POO

Smartfood needed to reclaim what “smart” means in the popcorn aisle. So we reimagined the most famous bear with rumbly tummies as a modern wellness influencer.

We brought the Hundred Acre Wood bear into the feed, helping the internet debloat with FiberPop and a little common sense. The campaign launched the day after the Super Bowl, also known online as National Poop Day, when bad food choices peak and feeds are wide open.