w-surance

Backup quarterbacks don’t start the game, but they’re always ready. Progressive saw the parallel.

During the NFL season, Progressive launched W-Surance. Partnering with real backup quarterbacks, we turned unexpected game-time moments into opportunities to win. Whenever a backup QB entered a game, Progressive dropped a real-time Instagram post. Fans who commented during the live window were entered to win tickets, merch, gift cards, and more.

Built around match-cut transition videos and live football moments, W-Surance proved that even when you’re not the starter, having the right backup can still be a win.