Renaissance of Snacking

NKD Doritos and Cheetos removed artificial colors and dyes of its iconic snacks. So we built the launch around its stripped-down look.

Inspired by the Renaissance, when purity and nakedness signaled progress, we launched The Renaissance of Snacking as a rebirth, not a compromise. The classics butt naked.

At the center was a blind taste test. Kits paired classic Doritos and Cheetos with their NKD versions, plus glasses that made both look identical. With sight removed, taste did the talking and proved NKD still delivers the punch.

Press:

Ad Age
Ads of Brands
Ads of the World
The Measure
Media Post
Shots